As you can see, this is no ordinary toothpaste. This one has a little LED light in the lid. This is what the BlanX website says about this, as I'm sure I'll mess it up if I try to explain!!
"BlanX White Shock formula contains an internationally patented ingredient called Actilux®, which reacts to light to help whiten teeth naturally.Actilux® has a photo-catalytic effect - breaking down organic dirt and bacteria using light, washing away dirt via the lotus effect. Dirt particles are picked up by water droplets (saliva) due to a complex micro- and nanoscopic architecture of the surface, which minimises adhesion."
"The LED light works as a booster to the Actilux® in the BlanX White Shock formula, activating the formula as it passed through the tube. You can also use the light on the end of the toothpaste tube to boost the formula whist on your teeth by holding the light in front of your mouth for 1 minute everyday."
To be honest, when I first got this toothpaste, I thought the LED light in the lid was the coolest thing I'd ever seen, but I did wonder if it was a bit of a gimmick and possibly a little pointless. Although, I did as the website says, and held the light infront of my teeth for one minute a couple of times every week and I have honestly noticed a difference in the whiteness of my teeth! I didn't use the light in the first week of using the toothpaste, and while it definitely did make my teeth a little brighter, it was definitely more noticeable when I used the light. The cool thing about this, is that you can buy refill tubes, but the LED light is reusable.
This has a pretty standard, minty taste so nothing to odd! The whitening effect is nothing too mad, but they definitely seem a lot brighter and I've had a couple of people mention it so that's great! I have slightly sensitive teeth at times and this didn't irritate them at all, which is fab as some other whitening toothpastes have been a little harsh for my teeth - and didn't white as much either!
Overall, if you'd like a natural whitening effect to your teeth, with a toothpaste that's not too harsh and still good for sensitive teeth - this is for you!