BODY CONFIDENCE -PRIMA DONNA LINGERIE

Hi lovelies! I wanted to share this little slideshow from Blossom Lingerie with you all, as I think it has a really good message. Prima Donna Lingerie began in the 1800s and by the 1900s was branded a 'Beautiful and Luxurious' lingerie brand. The reason I wanted to share this with you is mostly due to the info on slides 7 onwards, while super skinny models were being promoted everywhere in the 1970s, Prima Donna was different, their ads used naturally curvy women, not necessarily plus size, but 'normal' women.

Don't get me wrong, as someone who is naturally not too curvy and a clothes size 6, I'm fully aware that I'm not one to be harping on about the use of skinny models in magazines and ads, however, the reason I enjoyed these slides is because it made me realise how far the media has actually come in terms of advertising. Yes, I do think there's room for improvement, but women of all shapes and sizes should be celebrated, not just skinny or just plus sized, but regular, beautiful women of all dress sizes should and now are being used in advertising and I think that's fab!

So, click through to check out the amazing Prima Donna Journey!

The History of Prima Donna Lingerie from JennyPilley